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puzzle

About Puzzle

We're new. Our standards aren't

Puzzle is an independent UK creative and digital agency in Hampshire, working across brand identity, web design and development, UX and UI, digital product design and AI design — around one measure: whether the work does the job it was made for.

Where we are

Building a reputation, one result at a time

We are a young studio, and we would rather say so than imply otherwise. There is real work behind us — it is on this site — but we are still building the body of work that will define Puzzle. No decades-old reputation to coast on, and no version of this where your project is another job passed to whoever is free.

What that buys you is attention — fewer layers, less agency theatre, and the people who design the work being the people who build it. Every project still has something to prove, and every result adds to the name we are making. That is exactly the pressure we want to be under.

How we judge it

Good design has a job to do

Which means the job has to be decided before anything is drawn. Below is a real Puzzle engagement, phase by phase — half of it happens before the interface is designed at all.

1w

Discovery

2w

Flows and prototype

2w

Interface design

1w

Library

6 weeks, as published on the digital product design page. A schedule, not a performance claim — we do not publish clients’ analytics as if they were ours.

What we do

Six disciplines, usually two or three at once

Most projects need more than one of these, which is the argument for keeping them under one roof rather than briefing them separately.

  • Brand identity

    • Positioning
    • Marks and lockups
    • Type and colour
    • Guidelines
  • Web design & development

    • Content strategy
    • UX architecture
    • Responsive design
    • Development
    • Launch and support
  • UX & UI design

    • User journeys
    • Wireframes
    • Interface design
    • Prototyping
    • Design systems
  • Digital product design

    • Product structure
    • Flows and job stories
    • Prototypes
    • Component library
  • AI design

    • Concept exploration
    • AI product UX
    • Interaction models
    • Evaluation surfaces
  • Retainer

    • Ongoing design
    • Any discipline
    • Shared board
    • Quarterly review

How we can work together

Three shapes. Pick the one that fits

The difference is how much is known at the start — and whether the work stops when it ships.

Why Puzzle

  • Clarity beats decoration

    If someone has to decode it first, the design has taken something from them rather than given them something.

  • Useful beats impressive

    Impressive is judged in the room it is presented in. Useful is judged everywhere else.

  • Good work should survive the launch

    The test is what it looks like after your team has used it for a year without us in the room.

About Puzzle

FAQs

Got something in mind?

Want to book an intro meeting with us?

Have a project in mind, or just want to talk an idea through? Tell us where you’re at and we’ll take it from there.