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Articles — 7

Opinions we’re willing to defend

A phone lying flat with a whole landscape growing out of its screen — a path, a staircase and a figure walking towards a sunset

Latest

The tenth screen

Product teams design the first screen forty times and the tenth screen once. It shows.

4 minIlse Moreau
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  1. A figure leaping out of a phone screen through a burst of blue and orange paint, against the words MOTION THAT EARNS IT
    02

    Motion that earns it

    Animation should explain something or acknowledge something. Most of it does neither.

    4 minTomas Reiff
  2. A designer's desk at dusk, a monitor full of generated imagery beside a paper storyboard, with a glowing neural diagram labelled AI floating above the keyboard
    03

    How AI Is Reshaping Creative Design

    It has not replaced the judgement. It has moved where the judgement gets spent.

    6 minIlse Moreau
  3. A torn paper poster of a blue puzzle piece taped to a wall, with new logo, new colours and new font each crossed out
    04

    What a rebrand cannot fix

    If the product is confusing, a new wordmark makes it confusing and unfamiliar.

    3 minDara Okonjo
  4. A single blue jigsaw piece resting above the gap it does not sit in, surrounded by plain white pieces
    05

    Designing for models that are wrong

    The interesting problem in AI interfaces is not generation. It is correction.

    5 minTomas Reiff
  5. A completed brief standing in a cardboard box on a conveyor belt, the box marked HANDLE WITH CLARITY
    06

    The brief is the deliverable

    A good brief does more for the outcome than any amount of craft applied afterwards.

    3 minDara Okonjo
  6. A person peeling back a grey, faded page of search results like a sheet of paper, revealing a sunlit valley and river behind it
    07

    Is your website invisible to AI?

    AI search is changing how people find businesses. What that means for UK websites in 2026 — and five practical ways to stay visible.

    4 minPuzzle StudiosSEO & Digital Marketing